Communications Briefing

This form will ensure we are fully briefed for communications campaigns and can help you as quickly as possible.

Please note that projects linked directly to MVDC’s Annual Plan will take priority in terms of delivery.

If you have a requirement for an individual or urgent item to be shared on social media please send it to socials@molevalley.gov.uk
If your enquiry is related to the website only, please send to webteam@molevalley.gov.uk
If your request is for Molly please send to molly@molevalley.gov.uk

Please submit all other requests for communications support via this brief. We will reply within 2 working days to discuss your request further.

If your request is urgent, please flag up with Magdalena via email.

Thinking through your requirements via this brief will help us consider your campaign’s potential against MVDC’s priorities and our ongoing campaign plans.

What would you like to communicate?

What is the objective of your communications? (Is it to inform/inspire people to take action/warn/inspire behaviour change?)

Does this relate to a specific event?
YesNo

Is your work part of MVDC’s Annual Plan?
YesNo

Which Councillor needs to be involved?

Who do you need to reach? There may be many different groups, so please consider this carefully (e.g residents – which ones, young/old/those in social housing/those that drive cars/businesses/local groups?)

Please list your key messages.

Please state when you would like the campaign to start and finish.
Start
End

Please list any partners organisations and describe their role in the project.

Do you have a budget? If so please state amount and cost code.

Relevant facts and figures are extremely useful, please share any you have.

Do you have any users of your service that would be relevant to provide quotes?
YesNo

Do you have any images, or thoughts on which images would help promote your messages?

Videos are an effective way of engaging your audience online. Is there something interesting we or you can video about your message?
YesNo

Please add any ideas you have for communicating your message.

How can we evaluate the impact of your campaign? (Do you hope to receive less calls on something?/promote usage of something for example?)

Do you want to add anything else?

Your Email (required)

Thank you for filling in all this information, we will be in touch with you to discuss this work and agree a communications plan.

If we don’t have capacity to complete the work in the time frame you have requested, we will let you know and work out a way forward. Again, if your request is urgent for the next 48 hours please email Liz or Magdalena directly.

Any communications requests that are sent through to ‘~communications’ or through to individual team members will be directed back to this form.